Brand strategy

A brand that customers remember and choose.

You're competing on more than price. A strong brand tells a story, builds trust, and charges premium prices. We build the positioning, identity, and messaging that makes customers choose you over everyone else.

Strategic positioning that beats commodities
Logo and visual identity that stands out
Brand guidelines so your team stays on-brand

Book free 15-min call 📞 (747) 334-2688

★★★★★ Trusted by LA startups, beauty brands, and restaurants

Deliverables

What's in a full brand

🎯

Positioning Strategy

We define your competitive advantage, target customer, and core message. This is the foundation — everything else flows from positioning.

📝

Naming

If you're stuck with a bad name or starting fresh, we workshop options that are memorable, available, and reinforce your positioning.

🎨

Logo & Visual Identity

Hand-crafted logo design, primary and secondary marks, icon system. Designed to work at any size — from favicon to billboard.

🎭

Color & Typography System

Primary and accent colors with WCAG accessibility checks. Font pairing for headlines, body copy, and UI. Tested across light and dark modes.

💬

Voice & Tone Guidelines

How your brand speaks to customers. Tone examples for emails, social, support, and copy. Keeps messaging consistent across channels.

📋

Brand Guidelines Document

50+ page living document. Logo usage, color specifications, typography, imagery style, tone examples, and what not to do.

How we work

The branding process

Discovery & Research

Deep dive into your business, competitors, customers, and market. We interview stakeholders and uncover what makes you different.

Positioning

We define your unique value, target customer, and competitive positioning. Written as a strategic brief that guides all design decisions.

Design & Iterate

Logo concepts, color explorations, and typography. Multiple rounds of feedback and refinement until we nail it.

Launch & Document

Final assets, brand guidelines, rollout support, and team training. You're ready to use your new brand across all channels.

Real results

What a strong brand delivers

Beauty Startup

Rebrand lifted site conversions

Old brand looked commodity. New positioning, logo, and brand guidelines made them premium. Upgraded visuals on Shopify and in ads lifted the store's conversion rate.

→ See full case study

Restaurant Group

New identity cut yearly design costs

A multi-location restaurant group with no brand guidelines. Each location used different logos, fonts, colors on menus, signage, social. A unified brand system cut vendor costs and design overhead year over year.

→ See full case study

Real Estate Brokerage

Positioning shift unlocked enterprise

Repositioned from "boutique broker" to "off-market luxury specialist." New brand messaging and visuals landed a run of enterprise clients and a step up in commission volume.

→ See full case study

Why we're different

Strategic branding vs. logo templates

Commodity Design

✕ No strategy: Just a logo that looks nice
✕ Generic: Logo could fit 5 different companies
✕ No positioning: Nobody knows why you're different
✕ Inconsistency: Everyone uses the logo differently
✕ No leverage: Brand doesn't help you sell

Strategic Brand

✓ Research-backed: Positioning guides all design
✓ Distinctive: Logo is unique, memorable, you
✓ Clear positioning: Customers get why you're different
✓ Full guidelines: Everyone stays on-brand, always
✓ Sells premium: Strong brand = higher prices

Investment

Branding packages

All packages include strategy, design, and deliverable documents. Brand guidelines always included.

Brand Sprint

$2,500

✓ Positioning workshop & brief
✓ Single logo concept
✓ Color & font selection
✓ Simplified guidelines
✓ Delivered in 2 weeks

Get started

Full Brand

$12,000–$30,000

✓ Full discovery & positioning
✓ Multiple logo concepts, refinement
✓ Complete visual system
✓ Voice & tone guidelines
✓ 50+ page brand book
✓ 4–6 week timeline

Let's build it

Identity Refresh

$4,500–$8,000

✓ Logo redesign or refinement
✓ Color & typography updates
✓ Quick positioning statement
✓ Updated guidelines
✓ 3 week timeline

Start refresh

Common questions

About branding

How long does branding take?

Brand Sprint: 2 weeks. Full Brand: 4–6 weeks. Refresh: 3 weeks. Timeline depends on feedback cycles and revision rounds. Expedited timelines available for rush projects.

Who owns the brand files?

You own 100% of everything. Logo files, color specs, fonts, guidelines, and all design files are yours. We'll deliver in all formats (AI, PDF, PNG, etc.).

How many logo concepts do you show?

Brand Sprint: 1 direction with iterations. Full Brand: 3–5 initial directions, we narrow down and refine the winner. We don't do design by committee — we recommend the best direction based on strategy.

Is the brand guidelines document included?

Always. Even the $2,500 Sprint includes simplified guidelines. Full Brand includes a 50+ page guidebook. Guidelines are how your team stays on-brand when we're not around.

Do you offer retainer design for ongoing work?

Yes. After launch, we offer monthly retainers ($699–$800/mo) for social templates, collateral updates, new marketing materials, and brand evolution.

Ready to build a brand that sells?

Let's talk about your positioning and show you what's possible.

Book my free call