What we do for LA beauty businesses

Instagram to appointments

Content creation, paid ads, booking systems, reputation, and repeat-client automation.

📱

Instagram + TikTok content

Reels, carousel posts, Stories, shorts. Work-in-progress videos, transformations, before/afters, client testimonials. 8–12 posts/month, 2–4 reels/month.

🎯

Meta lead & booking campaigns

Facebook & Instagram ads targeting local women 18–65 by interests, lookalikes, and past clients. Lead forms or direct booking links. Auto-SMS confirmations.

📍

Google Business Profile optimization

Complete GBP, service menu, before/afters, client reviews. Shows up in "salon near me" and "hair salon" searches. Drives walk-ins and appointment requests.

🌐

Salon-specific landing pages

High-converting booking pages. Service menus, stylist bios, pricing, testimonials. Integration with Vagaro, Booksy, Acuity, or your current booking system.

💌

Email & SMS rebooking flows

Automated "time for your next appointment" sequences. Abandoned appointment reminders. Win-back campaigns for inactive clients. SMS 24-hour confirmations.

⭐️

Influencer & UGC strategy

Partner with micro-influencers for service swaps. Repurpose user-generated content. Client testimonial videos. Build your salon as a LA lifestyle destination.

Our beauty playbook

4-step system to fill your chair

Audit existing IG & GBP

Review your current Instagram (followers, engagement, aesthetics), GBP (reviews, photos, info), and booking flow (Vagaro/Booksy/Acuity). Competitor analysis.

Fix booking funnel

Refresh Instagram aesthetic. Optimize GBP. Build or redesign booking landing page. Add SMS confirmations. Simplify appointment booking (reduce friction).

Launch local Meta + Google campaigns

Start Instagram/Facebook ads (targeting local women, past clients, lookalikes). Google Local Services Ads if applicable. Content calendar goes live.

Retention loops

Monthly email/SMS campaigns to past clients. Birthday/anniversary offers. Loyalty rewards. Track rebooking rates and referral sources. Weekly optimization.

Results

Real salon wins

💇

WeHo hair salon

$48 cost per booked appointment, 87 booked in 60 days. Instagram content + Meta booking ads. 2.4k monthly reach, 34% booking conversion from social.

💆

Glendale med-spa

4.6 → 4.9 stars, +38% rebookings. GBP review collection, email/SMS flows, treatment page optimization. 94% client retention YoY.

💅

DTLA nail studio

12k → 38k IG followers in 6 months, 2.4x walk-ins. Reels + TikTok content, user-generated content, local hashtag targeting. Monthly newsletter to 8k email subscribers.

We specialize in

Beauty & wellness services

💇 Hair salons

💅 Nail studios

✨ Lash & brows

💆 Med-spas

🧖 Day spas

✂️ Barbershops

💄 Makeup artists

☀️ Tanning studios

Pricing

Simple. Flat. Transparent.

One price. No per-appointment fees. You keep 100% of your revenue.

Starter

$399/mo

GBP optimization, Instagram calendar (6 posts/mo), email/SMS setup, $400/mo ad budget.

✓ GBP management
✓ 6 Instagram posts/mo
✓ Email/SMS setup
✓ $400 ad budget

Growth

$699/mo

Instagram content (10–12 posts + 2–4 reels), Meta booking ads, reputation management, $1,000/mo ad budget.

✓ 10–12 posts + 2–4 reels
✓ Meta booking campaigns
✓ Reputation management
✓ $1,000 ad budget

Multi-location

Custom

For 2+ locations. Unified content calendar, dedicated account manager, regional campaigns, custom ad spend.

✓ Multi-location campaigns
✓ Dedicated manager
✓ Unified content calendar
✓ Custom ad budget

Questions

Before you commit

Do you create the Instagram content?

Yes — if you provide photos/videos from your salon, we edit, caption, and schedule them. If you want us to shoot in-studio, that's a separate photography fee ($500–$1,200 per session). Most clients use existing phone videos and we polish them.

Who handles the bookings?

You do — from your Vagaro, Booksy, Acuity, or whatever system you use. We drive traffic to your booking page; your team confirms appointments and delivers the service. Our job is to fill your chair.

Can you promote gift card sales or specials?

Absolutely. We'll design gift card promotions, run holiday campaigns, and coordinate seasonal discounts. Just tell us what you want to push and when.

Do you handle negative reviews?

We monitor and help you respond to reviews on Google, Yelp, and Instagram. We don't remove reviews, but we'll help craft professional responses and develop a system to collect 5-star reviews from happy clients.

What's the contract length?

Month-to-month. Cancel anytime with 30 days' notice. Most salons see results in 30–60 days and stick with us for years.

Ready to fill your chair with repeat clients?

Free audit. We show you exactly what's holding you back. You decide if we're the fit.

Get my free salon audit