Ad Budget & Lead Calculator
Before you spend a dollar on Google or Meta, see what the math has to look like. Move the sliders and watch clicks turn into leads, customers and revenue, and find the most a lead can cost you before ads stop paying for themselves.
Ad Budget & Lead Calculator
Start from a typical business
Your numbers
What the budget buys each month
How to use it, and why it matters
Change one number at a time
Start with a preset, then drag the conversion rate slider: that is the number a better landing page or a faster phone answer changes. Then drag close rate. You will see which one your business should fix before raising the budget.
Break-even cost per lead is the number to know
Break-even CPL = average ticket × visits × close rate. If a new patient is worth $1,300 in a year and you close 40% of calls, a lead can cost up to $520 before you lose money. Most owners stop campaigns at $60 a lead that are quietly profitable.
3× is fine, 5× is good, 1× is a problem
ROAS counts first-year revenue, not profit. A restaurant at 35% food cost needs roughly 3× to break even after food and labor; a salon or dentist with higher margins can live with less. How we run ads.
Want us to do this for you?
We run Google and Meta ads, Google Maps SEO, websites and delivery-platform growth for restaurants, salons, dental offices, auto shops and service businesses across the San Fernando Valley. Free 15-minute call, no pitch deck.