UTM Link Builder
Tag every link you put in an ad, a post, an email or on a flyer so Google Analytics can tell you which one actually brought the customer. Pick a preset, type your campaign name, copy the link. Nothing leaves your browser.
UTM Link Builder
1 · Where will this link run?
2 · Fill in the link
3 · Your tracked link
Recent links (saved in this browser only)
How to use it, and why it matters
Pick a preset, name the campaign
Presets fill source and medium the way Google Analytics expects them (google / cpc, facebook / paid_social, newsletter / email). You only type the campaign name. Use the same name across every channel of one promotion so they line up in one report.
“Direct” traffic is where money hides
Without tags, a click from an Instagram story, a QR code on a table tent and a Google Business Profile button all show up as “direct” or “social”. Tagged, you can see that the table tent brought 40 online orders and the story brought 3, and spend accordingly.
Lowercase, no spaces, consistent
Analytics treats Facebook and facebook as two different sources. Keep everything lowercase and use underscores. Never tag links that point from one page of your site to another: that overwrites the real source.
Want us to do this for you?
We run Google and Meta ads, Google Maps SEO, websites and delivery-platform growth for restaurants, salons, dental offices, auto shops and service businesses across the San Fernando Valley. Free 15-minute call, no pitch deck.